Our Process
Objective Analysis
We believe that in order to succeed as your marketing partner, transparency is of paramount importance. Here are a few questions we communicate to kickoff our relationship:
- What is your objective of this campaign?
- What are your KPIs?
- What growth do you expect in the next 3, 6 and 12 months?
- Are there any other problems we can help solve?
Campaign Development
In order to construct a successful marketing campaign, we must first profile what character traits the ideal customer portrays. With simple statistics about the kind of target audience your business intends to reach, you can multiply your leads. The best way to understand your target audience is to know your back-end statistics. Who is visiting? What time of the day? Where are they from? Do they have any children?
Custom Audiences
Once we have successfully identified a winning customer profile, we start to build out a series of data based audiences. We evaluate each ad platform to flag for new opportunities and prepare to acquire new prospective customers. We will refine the audiences based on age range, location, gender, income bracket, lifestyle & values, family
characteristics, interests, etc.
Engaging Advertisements
Engaging content is broken down into two parts, the video or photo itself and then the advertising copywriting. Without creating the proper content that will resonate with your prospective customers, paid advertising will not be able to reach its maximum potential. We will either work with the content that you provide us or source content online and modify it to match your industry. We will then write up eye-catching headlines and an advertisement description that is optimized for lead generation. We are now ready to launch our first advertisement!
Refine Audiences
After we begin to test the content and original audiences, we are able to dive deeper and expand your potential reach. These audiences will be narrowed based on the type of action they take with your business; engaged with an ad, watched x percentage of a video ad, visited your website, liked your facebook page, etc. From these patterns we will segment audiences that will make sense to remarket towards.
Lookalike Audiences
By understanding the psychological profile of what drives leads from the beginning campaigns, we will create lookalike audiences to expand resemblances between your most successful leads. These audiences are called lookalike audiences and will range between 1%-10% similarities that best match people that took action or submitted an email address for instance. A lookalike audience is very advanced and thus we will only implement it once we feel we have enough data.
Scale Campaigns
There is nothing more exciting than cost-effective explosive growth. Seeing your customer base and then revenue increase concurrently is our main priority. Before we scale any campaign we will ensure that everything is optimized and fine-tuned. Get ready for the leads to pour in as we begin to raise the budget on select campaigns!
Campaign Maintenance
The work never stops! We are constantly working and testing a wide array of methods, interests, photos, videos and advertisement copy styles to find out what works best for each brand. All brands do not optimize equally and thus we constantly monitor all campaigns to improve the performance and terminate campaigns that get too costly. We package up our results, insights, and recommendations into a client monthly report so you are always in the loop on our work.
Objective Analysis
We believe that in order to succeed as your marketing partner, transparency is of paramount importance. Here are a few questions we communicate to kickoff our relationship:
- What is your objective of this campaign?
- What are your KPIs?
- What growth do you expect in the next 3, 6 and 12 months?
- Are there any other problems we can help solve?
Campaign Development
In order to construct a successful marketing campaign, we must first profile what character traits the ideal customer portrays. With simple statistics about the kind of target audience your business intends to reach, you can multiply your leads. The best way to understand your target audience is to know your back-end statistics. Who is visiting? What time of the day? Where are they from? Do they have any children?
Custom Audiences
Once we have successfully identified a winning customer profile, we start to build out a series of data based audiences. We evaluate each ad platform to flag for new opportunities and prepare to acquire new prospective customers. We will refine the audiences based on age range, location, gender, income bracket, lifestyle & values, family characteristics, interests, etc.
Engaging Advertisements
Engaging content is broken down into two parts, the video or photo itself and then the advertising copywriting. Without creating the proper content that will resonate with your prospective customers, paid advertising will not be able to reach its maximum potential. We will either work with the content that you provide us or source content online and modify it to match your industry. We will then write up eye-catching headlines and an advertisement description that is optimized for lead generation. We are now ready to launch our first advertisement!
Refine Audiences
After we begin to test the content and original audiences, we are able to dive deeper and expand your potential reach. These audiences will be narrowed based on the type of action they take with your business; engaged with an ad, watched x percentage of a video ad, visited your website, liked your facebook page, etc. From these patterns we will segment audiences that will make sense to remarket towards.
Lookalike Audiences
By understanding the psychological profile of what drives leads from the beginning campaigns, we will create lookalike audiences to expand resemblances between your most successful leads. These audiences are called lookalike audiences and will range between 1%-10% similarities that best match people that took action or submitted an email address for instance. A lookalike audience is very advanced and thus we will only implement it once we feel we have enough data.
Scale Campaigns
There is nothing more exciting than cost-effective explosive growth. Seeing your customer base and then revenue increase concurrently is our main priority. Before we scale any campaign we will ensure that everything is optimized and fine-tuned. Get ready for the leads to pour in as we begin to raise the budget on select campaigns!
Campaign Maintenance
The work never stops! We are constantly working and testing a wide array of methods, interests, photos, videos and advertisement copy styles to find out what works best for each brand. All brands do not optimize equally and thus we constantly monitor all campaigns to improve the performance and terminate campaigns that get too costly. We package up our results, insights, and recommendations into a client monthly report so you are always in the loop on our work.